Private Full-Day Guided Tour of Tijuana

Our first stop will be to eat a quesabirria for breakfast so we can grab energy for the rest of the day. our tour guide will explain the origins of this typical mexican dish.

A brief stop is included at the Tijuana Cultural Center (CECUT) to capture one of the city’s most iconic images. Known for its distinctive architecture and cultural significance, CECUT offers a recognizable visual reference point and a moment to appreciate an important landmark in Tijuana’s identity. This quick stop is designed for photos and orientation, adding context and a signature moment to the overall tour flow without disrupting the pace of the experience.

An important stop is made at El Muro en la Playa, the point where the U.S.–Mexico border fence meets the Pacific Ocean. This location offers a powerful visual and cultural perspective, highlighting the geographic and historical significance of the border in a uniquely tangible setting. The visit provides time to observe, take photos, and understand the context of the site through local insight, making it one of the most impactful moments of the tour.

A stop is included at a local Mexican candy factory, where guests can see traditional sweets being made on-site. This visit offers insight into a small-scale local operation, showcasing regional flavors, production techniques, and the craftsmanship behind classic Mexican candies. The stop adds a light, authentic cultural element to the tour, allowing visitors to connect with everyday traditions through taste, observation, and local context.

The tour includes a guided walk along Revolución Avenue and through downtown Tijuana, allowing guests to experience the city at street level. Along the way, multiple curated stops are made at key points of interest, including museums, local breweries, souvenir shops, and other cultural highlights. This walking segment provides space for exploration, storytelling, and interaction, offering a well-rounded view of downtown Tijuana’s energy, history, and everyday life through a locally guided perspective.

The itinerary includes a visit to the MULLME Lucha Libre Museum (Museo de la Lucha Libre Mexicana), the only museum of its kind in Mexico dedicated entirely to the history and cultural impact of lucha libre. This stop offers insight into one of the country’s most iconic traditions through exhibits, memorabilia, and local storytelling. Please note that this visit is available exclusively on tours booked for Friday, Saturday, and Sunday, subject to museum availability.

Since 1952, la especial steam taco shop has been serving Beef, beans or pork rind tacos. here we will do a quick stop enjoy these traditional tacos, they no longer cost $.10 usd but still worth every peso.

Ready to smile..? we are going to get the traditional zonkie picture...!

This is a true Tijuana tradition, oldest picture is dated since 1914 and many families take their picture generation after generation.

The tour includes a visit to Plaza Santa Cecilia, one of the most traditional and culturally significant plazas in downtown Tijuana. Known for its mariachi music, lively atmosphere, and historic character, the plaza offers a glimpse into local traditions and everyday social life. This stop provides time to explore, observe, and experience a side of Tijuana that reflects its deep-rooted musical and cultural heritage.

The tour includes a stop at the History Museum of Tijuana, where visitors gain insight into the city’s foundations, growth, and role as a border community. Through curated exhibits and historical references, the museum provides context on Tijuana’s social, cultural, and economic development. This visit helps connect the city’s present-day energy with the events and influences that shaped its history.

At mercado el Popo our tour guide will explain the origins and history of this downtown market while you taste peanuts, gummy bears, local sweet and spicy treats. (here you can buy candies, cheese, kitchen utensils, spices and more.)

The tour includes a stop at Ruta del Borracho, a well-known venue in downtown Tijuana recognized for its extensive selection of mezcal and traditional spirits. Guests are introduced to mezcal tasting as part of the local drinking culture, with guidance and context provided to enhance the experience.

For those interested, the venue is also known for its famous scorpion eating dare, a long-standing novelty that reflects the playful and unconventional side of Tijuana’s nightlife culture. Participation in this activity is entirely optional and presented as a cultural curiosity rather than a requirement, allowing guests to engage at their own comfort level.

The tour includes a walk in front of the Tijuana Cathedral, one of the city’s most recognizable landmarks located in the heart of downtown. This stop is optional and can be adapted based on guest interest, allowing time to pause for photos or briefly step inside. The cathedral adds cultural and historical context to the downtown walking experience.

The tour includes a visit to Norte Brewing Co., one of Tijuana’s pioneering craft breweries and a key contributor to the city’s growing beer scene. This stop offers the opportunity to experience locally brewed beers in a setting that reflects Tijuana’s innovative and independent spirit. Guests gain insight into the city’s craft brewing culture while enjoying a curated pause that complements the culinary and cultural flow of the tour.

The tour includes a stop at Caesar’s Restaurant, the birthplace of the original Caesar salad. Unlike many tours that only pass by, this experience allows time to enjoy a freshly prepared salad made tableside, using the classic dressing invented at this historic location. This stop adds a distinctive culinary element to the tour, connecting Tijuana’s food history with a hands-on, authentic dining experience.

After a long day of walking in downtown Tijuana, we will take a 30 minute drive accross Paseo de los heroes where your tour guide will talk about the statues at the roundabouts and other interesting historic facts of the city.

The tour includes a visit to the Xoloitzcuintles Stadium, home of Club Tijuana and a key symbol of the city’s sports culture. Guests have the option to stop at the stadium’s sports bar, which offers a view of the interior of the stadium when accessible. Please note that this is a privately owned business, and a beverage purchase is required to access the bar area. Availability is subject to operating hours and the absence of scheduled matches. When possible, this stop provides a unique perspective on Tijuana’s strong soccer tradition and local sports culture.

The experience concludes with a final stop at Tacos El Nuevo Poblano, a local favorite known for serving consistently excellent tacos away from the tourist-driven spots promoted on social media. This is where residents of Tijuana actually go to eat—unpretentious, authentic, and focused on flavor rather than hype. Ending the tour here delivers a fitting finale, allowing guests to experience the city the way locals do and leave with a genuine taste of Tijuana’s everyday food culture.