Matsuyama Castle & Hidden Local Sweets: Artisan Shop Tasting Tour
Active
3h
For a full refund, cancel at least 24 hours before the scheduled departure time.
Manual confirmation
Mobile or paper ticket accepted
About this experience
Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour.
After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where locals have cherished traditional confections for generations—not as tourist attractions, but as part of daily life.
◆ Guided Castle Exploration
Begin with a ropeway ride and castle tour led by your English-speaking guide, discovering 400 years of local history.
◆ Storoll Hidden Sweets Confectioneries with Local Food Specialist
Visit hidden sweets shops tucked along residential streets, experiencing:
・Tastings of handmade sweets: wagashi, mochi, and seasonal specialties
・Conversations with shop owners about their craft and traditions
・Glimpses of production areas and family stories
・Food Expert insights into local sweets culture and traditions
・Signature sweets comparison at two renowned tart makers
etc.
*Shop visits and interactions vary by daily operations.*
Available options
Matsuyama Castle & Hidden Local Sweets: Artisan Shop Tasting Tour
What's included
English-speaking guide for the entire tour
Explanation of Matsuyama sweets culture by a local food specialist
Complimentary tea service and tastings
Matsuyama Castle ropeway/lift ticket and entrance fee
What's not included
Purchase souvenir costs at each store
Other personal expense
Available languages
Guide guide
EN
Reviews breakdown
Tripadvisor
4.7
6 reviews
5★
4
4★
2
3★
0
2★
0
1★
0
Important information
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
Meeting point
Please look for a guide holding a sign that says “Smile Apron” in front of the Matsuyama Castle Ropeway boarding station building.
About Ehime Prefecture
Ehime Prefecture is located on the northern coast of Shikoku, the smallest of Japan's four main islands. Known for its beautiful coastlines, historic sites, and agricultural products, Ehime offers a blend of natural beauty and cultural heritage. The prefecture is famous for its citrus fruits, particularly the famous mikan (mandarin oranges), and its scenic spots like Dogo Onsen, one of the oldest hot spring resorts in Japan.
Top Attractions
Dogo Onsen
One of Japan's oldest hot spring resorts, Dogo Onsen has been a popular destination for centuries. The onsen is mentioned in ancient literature and has a rich history.
Historical/Religious
2-3 hours
Moderate (entry fees vary by bathhouse)
Matsuyama Castle
A stunning castle perched on a hilltop, offering panoramic views of Matsuyama and the Seto Inland Sea. The castle is one of Japan's twelve original castles.
Historical/Architecture
1-2 hours
Moderate (entry fee for the castle tower and museum)
Shimanami Kaido
A scenic cycling route that stretches across a series of islands in the Seto Inland Sea, connecting Ehime with Hiroshima Prefecture.
Nature/Adventure
Full day or overnight
Moderate (bike rental and ferry fees)
Ishite-ji Temple
A historic temple that is part of the Shikoku Pilgrimage, a famous Buddhist pilgrimage route.
Religious/Cultural
1-2 hours
Free (donations welcome)
Must-Try Local Dishes
Mikan
Sweet, easy-to-peel mandarin oranges that are a specialty of Ehime. They are often eaten fresh or used in desserts and drinks.
Snack/Dessert
Vegetarian, Vegan, Gluten-free
Tori ten
Fried chicken skewers, a popular local dish that is crispy on the outside and juicy on the inside. Often served with a sweet and savory sauce.
Main Dish
Contains gluten and allergens (soy, wheat)
Dogo Onsen manju
Sweet buns filled with red bean paste, a popular souvenir from Dogo Onsen. The buns are steamed and have a soft, chewy texture.
Dessert
Vegetarian (check for dairy or egg content)
Popular Activities
Cycling the Shimanami Kaido
Hiking in the Iyo Mountains
Sea kayaking in the Seto Inland Sea
Soaking in Dogo Onsen
Tea ceremonies in Uwajima
Strolling through Matsuyama's historic districts
Visiting historic temples and shrines
Attending local festivals
Best Time to Visit
Spring (March to May) and Autumn (September to November)
Spring offers pleasant temperatures and cherry blossoms, while autumn provides comfortable weather and beautiful fall foliage. These seasons are ideal for outdoor activities and sightseeing.
15-25°C
59-77°F
Practical Information
Language
- Official: Japanese
- Widely spoken: English (limited)
- English: Limited
Currency
Japanese Yen (JPY)
Time Zone
GMT+9
Electricity
100VV, 50/60HzHz
Safety Information
Overall Safety Rating: Generally safe
Ehime is generally a safe destination for travelers, with low crime rates and a peaceful atmosphere. However, as with any destination, it is important to be aware of your surroundings and take precautions to ensure a safe and enjoyable trip.
Important Precautions:
- • Be cautious of your belongings in crowded areas
- • Use licensed taxis and avoid unmarked cabs
- • Be wary of strangers offering help or services, especially in tourist areas
Getting there
By air
- Matsuyama Airport • 6 km from Matsuyama city center
By train
Matsuyama Station
By bus
Matsuyama Bus Center, Takamatsu Bus Terminal
Getting around
Public transport
Trains are efficient and comfortable, with options ranging from local trains to limited express services.
Taxis
Available • Apps: DiDi, JapanTaxi
Rentals
Car, Bike, Scooter
Neighborhoods
Matsuyama City Center
Imabari
Uwajima
Day trips
Ozu Castle
30 km from Matsuyama • Half day
A well-preserved castle with a beautiful garden, offering a glimpse into Japan's feudal past. The castle is known for its picturesque setting and historical significance.
Uchiko
40 km from Matsuyama • Full day
A charming town known for its traditional architecture, historic buildings, and paper industry. Uchiko offers a glimpse into Japan's past with its well-preserved streets and cultural heritage.
Shimanami Kaido Cycling
Varies by starting point • Full day or overnight
A scenic cycling route that stretches across a series of islands in the Seto Inland Sea, connecting Ehime with Hiroshima Prefecture. The route offers stunning views, local seafood, and a unique cycling experience.
Festivals
Dogo Onsen Summer Festival • August
Matsuyama Spring Festival • April
Uchiko Autumn Festival • November
Pro tips
- Visit Dogo Onsen early in the morning or late at night to avoid crowds and enjoy a more peaceful experience
- Try the local mikan (mandarin oranges) and other citrus fruits, which are a specialty of Ehime
- Explore the historic districts of Matsuyama and Uchiko on foot to discover hidden gems and local culture
- Rent a bike and cycle the Shimanami Kaido for a scenic and adventurous experience
- Participate in a traditional tea ceremony or paper-making workshop to gain a deeper understanding of local crafts and customs
Get Price
per person
Price varies by option
Secure booking
Free cancellation available
![[Town walk] Stroll around Matsuyama Castle and enjoy local shopping](https://media-cdn.tripadvisor.com/media/attractions-splice-spp-674x446/0b/a1/c9/04.jpg)
