Sapporo Market and Seafood Brunch Tour Taste Hokkaido’s Freshness
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2h
For a full refund, cancel at least 24 hours before the scheduled departure time.
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About this experience
Savor the flavors of Hokkaido on this 2.5-hour guided tour that immerses you in the seafood culture of Sapporo. Start at the bustling Nijo Market, sampling fresh shellfish and seasonal specialties, including expertly crafted nigiri sushi. Discover the local agricultural heritage with buttery Hokkaido potatoes and creamy soft-serve ice cream. This small group experience is perfect for food lovers and first-time visitors wanting a short, enriching culinary adventure. Enjoy insider knowledge from an English-speaking local guide and all food tastings included for a hassle-free experience.
- 2.5-hour tour exploring Sapporo’s seafood and local delicacies
- Taste fresh scallops, oysters, and sushi at Nijo Market
- Indulge in Hokkaido's famous jaga butter potatoes and dairy treats
- Small group size ensures a relaxed atmosphere and personal interaction with your guide
Available options
Sapporo Market and Seafood Brunch Tour Taste Hokkaido’s Freshness
What's included
Photos during the tour
3 local foods
A Certified guide by MagicalTrip
Brunch
Detailed itinerary
1
Meeting in front of the tourist information center directly below Sapporo TV Tower
2
Soseigawa is a river flowing north-south through central Sapporo, excavated in 1866 (Keio 2).
3
After meeting at the iconic Sapporo TV Tower, your guide leads you through the lively streets to Nijo Market—where scallops, oysters, and Hokkaido shellfish are prepared right before your eyes. Taste them fresh and learn how the cold northern waters shape Hokkaido’s flavors.
4
Brunch at a local sushi restaurant
Then head to Kani Sushi Kato, where the ingredients you just saw are transformed into delicate nigiri right at the counter. Enjoy eight pieces of expertly crafted sushi and experience the harmony of fresh seafood and perfectly seasoned rice—an essential part of Japanese culinary culture.
5
Continue your journey through Tanukikoji Shopping Street, a beloved Sapporo arcade packed with local charm, as you walk toward your next tasting. At Sato Suisan, you’ll savor Hokkaido’s famous “jaga butter,” a simple yet rich potato dish that captures the essence of the region’s agricultural heritage. This stop also offers an array of fish products and pantry-friendly items that make perfect souvenirs.
6
End of the tour near Sapporo Clock Tower
The historic Sapporo Clock Tower, one of the city’s most symbolic landmarks.
7
Stop 7
Local shops around odori park
Your final chapter highlights the island’s well-loved dairy culture at Machimura Farm. Take a relaxing break with soft-serve ice cream or dairy sweets made from fresh local milk, enjoying flavors that showcase Hokkaido’s pastoral richness
Available languages
Guide guide
EN
Important information
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
You do not need to pay for the guide's food and drinks
Please bring some cash for your additional orders
The itinerary for this tour includes some locations that are not accessible by a wheelchair or stroller.
This tour is not recommended for people with mobility issues, if you have walking problems we recommend booking a private tour.
Please inform us at least one day before the tour if you have any dietary requests or allergies to mention.
Note: Requests made on the day of the tour cannot be accommodated.
Please note that we are unable to guarantee allergy-free or cater to dietary restrictions as the food is prepared in kitchens that do not belong to MagicalTrip. Additionally, there may be instances where substitutions are not possible at certain stops; however, we will make every effort to compensate at different stops throughout the tour.
Out of respect for other guests and to ensure the best tour for everyone, we must start the tour on time.
You will not be able to join the tour, get a refund or reschedule if you are late for the tour and miss the group.
Meeting point
In front of Tourist information center
A guide will be holding a board with our company name
About Sapporo
Sapporo, the capital of Hokkaido, is known for its stunning winter landscapes, vibrant cultural scene, and delicious seafood. The city hosts the famous Sapporo Snow Festival and offers a unique blend of modern urban life and traditional Japanese charm.
Top Attractions
Sapporo Beer Museum
Learn about the history of beer in Japan and the Sapporo Beer brand. The museum offers beer tasting and a chance to see the brewing process.
Historical
1-2 hours
Free entry, beer tasting costs vary
Odori Park
A large park in the heart of Sapporo, known for its beautiful gardens, fountains, and the famous Sapporo Snow Festival held here in February.
Nature
1-3 hours depending on the season
Free
Sapporo TV Tower
A landmark of Sapporo, offering panoramic views of the city from its observation deck. The tower is illuminated at night, creating a beautiful sight.
Architecture
1 hour
¥790 for adults
Must-Try Local Dishes
Sapporo Ramen
A rich, miso-based ramen with corn, butter, and pork. A must-try local specialty.
Lunch/Dinner
Contains pork, can be made vegetarian with modifications.
Soup Curry
A spicy, flavorful curry soup with vegetables and meat, a Hokkaido specialty.
Lunch/Dinner
Can be made vegetarian or vegan.
Genghis Khan
Grilled lamb or mutton, a popular dish in Hokkaido, often cooked on a dome-shaped grill.
Dinner
Contains lamb, not suitable for vegetarians or vegans.
Popular Activities
Skiing in Niseko
Snowboarding in Rusutsu
Hiking in Daisetsuzan National Park
Onsen (hot spring) bathing
Strolling through Odori Park
Shopping in Tanukikoji
Visiting the Sapporo Beer Museum
Exploring Otaru's historic district
Best Time to Visit
December to February (Winter) and July to August (Summer)
Winter is ideal for snow festivals and skiing, while summer offers pleasant weather for outdoor activities and festivals.
Winter: -5°C to 0°C, Summer: 18°C to 25°C
Winter: 23°F to 32°F, Summer: 64°F to 77°F
Practical Information
Language
- Official: Japanese
- Widely spoken: English, Chinese, Korean
- English: Moderately spoken in tourist areas, limited elsewhere
Currency
Japanese Yen (JPY)
Time Zone
GMT+9
Electricity
100VV, 50/60HzHz
Safety Information
Overall Safety Rating: Very safe
Sapporo is a very safe city with low crime rates. However, petty theft and scams can occur, especially in tourist areas.
Important Precautions:
- • Be cautious of your belongings in crowded areas.
- • Use licensed taxis and agreed-upon fares.
- • Be wary of strangers offering help or services, especially in tourist areas.
Getting there
By air
- New Chitose Airport • 40 km from city center
By train
Sapporo Station
By bus
Sapporo Station Bus Terminal, Susukino Bus Terminal
Getting around
Public transport
The subway system is clean, efficient, and easy to navigate. It consists of three lines: Namboku, Tozai, and Tohoku-Johetsu.
Taxis
Available • Apps: JapanTaxi, DiDi
Rentals
Car, Bike, Scooter
Neighborhoods
Susukino
Odori
Tanukikoji
Day trips
Niseko
110 km from Sapporo • Full day or overnight
A popular ski resort known for its powder snow, Niseko offers excellent skiing and snowboarding in winter, and outdoor activities in summer.
Otaru
30 km from Sapporo • Half day or full day
A charming port city known for its historic buildings, canals, and fresh seafood. Otaru offers a mix of history, culture, and scenic views.
Furano
140 km from Sapporo • Full day or overnight
Known for its lavender fields in summer and skiing in winter, Furano offers a mix of natural beauty and outdoor activities.
Festivals
Sapporo Snow Festival • Early February
Sapporo Beer Festival • Late July to early August
Yosakoi Soran Festival • Early June
Pro tips
- Visit the Sapporo Beer Museum for a unique beer tasting experience.
- Try Sapporo's famous ramen at Ramen Republic or other local ramen shops.
- Explore the historic Tanukikoji Shopping Arcade for souvenirs and street food.
- Experience the Sapporo Snow Festival if visiting in February.
- Take a day trip to Otaru for its charming canals and fresh seafood.
Get Price
per person
Price varies by option
Secure booking
Free cancellation available
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