Welcome to the “Heart of Hokkaido’s Gastronomy.” While the city is still fast asleep, the gates of the Sapporo Central Wholesale Market—a hub for professional chefs and expert buyers—open exclusively for you.
This tour is far more than a simple walkthrough; it is a sensory adventure into the soul of Hokkaido’s rich culinary culture. Feel the raw energy of the market as giant tuna are traded in the blink of an eye, witness the sharp, discerning gaze of experts selecting the finest produce, and take in the sweet aroma of fresh seasonal fruits.
After exploring the market, a long-awaited breakfast awaits. Tasting the “true” freshness of ingredients selected by the master’s eye that very morning is an experience you will cherish for a lifetime. Finally, wander through the outer market to find the perfect souvenir while connecting with the friendly local vendors. A “special side of Sapporo,” beloved by culinary professionals, is waiting for you.
Pickup included
Our guide will meet you in the hotel lobby.
Arrival at the Sapporo Central Wholesale Market.
Explore the seafood area to witness the raw energy of the market and the powerful sight of giant tuna being traded.
Visit the produce area to discover vibrant stalls filled with fresh local vegetables and the sweet aroma of seasonal fruits.
Enjoy a premium “Kaisen-don” (Seafood Bowl) at a local market diner, featuring a variety of the freshest catches of the day. For guests who prefer not to eat raw fish, a delicious cooked set meal can be provided upon request.
Explore the outer market with your guide to find the best local specialties and souvenirs while enjoying conversations with friendly vendors.
Return to your hotel for drop-off.
Sapporo, the capital of Hokkaido, is known for its stunning winter landscapes, vibrant cultural scene, and delicious seafood. The city hosts the famous Sapporo Snow Festival and offers a unique blend of modern urban life and traditional Japanese charm.
Learn about the history of beer in Japan and the Sapporo Beer brand. The museum offers beer tasting and a chance to see the brewing process.
A large park in the heart of Sapporo, known for its beautiful gardens, fountains, and the famous Sapporo Snow Festival held here in February.
A landmark of Sapporo, offering panoramic views of the city from its observation deck. The tower is illuminated at night, creating a beautiful sight.
A rich, miso-based ramen with corn, butter, and pork. A must-try local specialty.
A spicy, flavorful curry soup with vegetables and meat, a Hokkaido specialty.
Grilled lamb or mutton, a popular dish in Hokkaido, often cooked on a dome-shaped grill.
Winter is ideal for snow festivals and skiing, while summer offers pleasant weather for outdoor activities and festivals.
Japanese Yen (JPY)
GMT+9
100VV, 50/60HzHz
Sapporo is a very safe city with low crime rates. However, petty theft and scams can occur, especially in tourist areas.
Sapporo Station
Sapporo Station Bus Terminal, Susukino Bus Terminal
The subway system is clean, efficient, and easy to navigate. It consists of three lines: Namboku, Tozai, and Tohoku-Johetsu.
Available • Apps: JapanTaxi, DiDi
Car, Bike, Scooter
A popular ski resort known for its powder snow, Niseko offers excellent skiing and snowboarding in winter, and outdoor activities in summer.
A charming port city known for its historic buildings, canals, and fresh seafood. Otaru offers a mix of history, culture, and scenic views.
Known for its lavender fields in summer and skiing in winter, Furano offers a mix of natural beauty and outdoor activities.
Price varies by option